Client Stories/NXTPlayFB
NXTPlayFB
Sports Tech

NXTPlayFB.
A recruiting lead engine that runs every week.

50 scored leads / weekPersonalized outreachLive funnel tracking
IndustrySports Tech · Football
EngagementManaged lead generation
Cadence50 new leads every week
Delivered400+ scored leads
The Challenge

NXTPlayFB is a career-management platform for football players, built by a solo founder. The product was ready; distribution wasn't. Growth depended on the founder's personal network, with no scalable way to reach the high-school athletes who make up most of the market.

What We Did

We built and run the platform's outbound engine so growth doesn't hinge on one person's network. Every week we deliver 50 qualified player leads, each scored against the ideal profile and paired with a personalized message. We rotate message variants, track conversion by variant, and keep the whole funnel live in one tracker.

The Impact So Far

The founder starts every week with a scored, ready-to-work pipeline that doesn't depend on his own network: 400+ personalized player leads and counting. Messages are landing, players are following back, and every week's list is sharper than the last.

Inside the Numbers

Fifty leads. Every single week.

Every week, like clockwork
50leads / week

each scored against the ideal player profile and paired with a personalized message ready to send.

400+
Scored leads delivered
1 : 1
Personalized message per lead
3
Message variants tested side by side
Live
Funnel tracked by week & variant
“Leads are working and guys are starting to follow back, so messages are actually getting to inboxes now!”
Drew Campbell · Founder, NXTPlayFB
What We Run

A fully managed outbound engine.

›Weekly lead sourcing

50 scored, deduplicated prospects matched to the ideal profile.

›Personalized outreach

A tailored message per lead, ready to send.

›Variant testing

Three angles tracked side by side to find what converts.

›Live funnel tracking

Outreach, responses and signups by week and variant.

Need a pipeline that doesn't depend on you?

A fully managed outbound engine, every week.

The same model we run with NXTPlayFB, applied to your growth. We source and score the leads, write the outreach, test what converts, and track the funnel live, so your pipeline keeps filling without leaning on one person's network.

Let's build your
AI advantage.

Book a free 30-minute strategy session. We'll look at your workflows, find the biggest opportunities, and show you exactly what AI can do for your team.

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